AUDIENCE RESEARCH
AUDIENCE RESEARCH (from comments under music videos) Music videos: Pull My Heart away - Jack Penate There is one very common theme in the comments of this video, being that it makes people think of " a better time " and that it is a " timeless masterpiece ". comments such as " this video brings back memories big time " show that people like songs that make them reminiscent which might influence my style of music video and song choice. Regarding the song choice, almost every comment I read was extremely positive with people saying that they have it " on repeat " for hours and days. This leads me to the thought that the audience of Jack Penance are aficionados of his music due to specific comments they make, such as: " Underestimated song. It is a masterpiece. Thank you for recording this, it is beautiful & gives hope. " and " every time I listen to this song I think of the best times in my life... This musi...

Good choice, Safia! Use your Analytical toolkit for print to structure a more detailed semiotic analysis - and find a second double page interview to analyse too. Remember that you will be using the codes and conventions, media terms etc to construct a similar text of your own. The more thorough your analysis of existing texts is, the better your own product will be.
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