Golden Silvers "Arrows of Eros" ( XL . Rec) The mise-en-scene in the opening shot is of all three of the band members slowly turning to face the camera, within individual purple boxes. The use of the separate boxes shows that each band member should be regarded as an individual while the use of the universal colour of these boxes shows that they are part of a collective therefor showing some of their band identity. The next three shots are close up shots of instruments being played, with only the hands of the artists visible. This indicates that the band pride themselves off the ability to play the drums, guitar and keyboard and makes it a key part of the music video. The screen is then divided into 3 sections, with the lead singer in the central part of the screen. This creates a focal point on him and shows that he is the main voice and face of the bands identity. There are a range of shots included within the video. The main one used is the head to shou...
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Jack Penate 'Pull My Heart Away" (XL. Rec) The opening shot is a scenic shot of a desert like environment with mountains and the moon against a blue sky. The camera then zooms into the moon and the camera handling is shaky and it could be assumed that the artist is holding the camera, making it seem candid. From the use of the moon and scenery we can get the identity that the artist is quite into the elements and nature. The shot of the moon then fades out into a glass ball, giving a sense of enigma and mystery to the video. There are a range of shots used. from extreme close ups of the artist's eye to full body pan shots of the artist travelling through the desert scenery. The main use of shot is the full body scenic shot where the artist is quite far away from the camera and interfering with different elements of nature such as a donkey or balancing on rocks etc. In terms of camera movements, there is use of tilting where the camera is moved vertically showing ...
AUDIENCE RESEARCH
AUDIENCE RESEARCH (from comments under music videos) Music videos: Pull My Heart away - Jack Penate There is one very common theme in the comments of this video, being that it makes people think of " a better time " and that it is a " timeless masterpiece ". comments such as " this video brings back memories big time " show that people like songs that make them reminiscent which might influence my style of music video and song choice. Regarding the song choice, almost every comment I read was extremely positive with people saying that they have it " on repeat " for hours and days. This leads me to the thought that the audience of Jack Penance are aficionados of his music due to specific comments they make, such as: " Underestimated song. It is a masterpiece. Thank you for recording this, it is beautiful & gives hope. " and " every time I listen to this song I think of the best times in my life... This musi...

Good choice, Safia! Use your Analytical toolkit for print to structure a more detailed semiotic analysis - and find a second double page interview to analyse too. Remember that you will be using the codes and conventions, media terms etc to construct a similar text of your own. The more thorough your analysis of existing texts is, the better your own product will be.
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