Jack Penate 'Pull My Heart Away" (XL. Rec) The opening shot is a scenic shot of a desert like environment with mountains and the moon against a blue sky. The camera then zooms into the moon and the camera handling is shaky and it could be assumed that the artist is holding the camera, making it seem candid. From the use of the moon and scenery we can get the identity that the artist is quite into the elements and nature. The shot of the moon then fades out into a glass ball, giving a sense of enigma and mystery to the video. There are a range of shots used. from extreme close ups of the artist's eye to full body pan shots of the artist travelling through the desert scenery. The main use of shot is the full body scenic shot where the artist is quite far away from the camera and interfering with different elements of nature such as a donkey or balancing on rocks etc. In terms of camera movements, there is use of tilting where the camera is moved vertically showing ...

Good choice, Safia! Use your Analytical toolkit for print to structure a more detailed semiotic analysis - and find a second double page interview to analyse too. Remember that you will be using the codes and conventions, media terms etc to construct a similar text of your own. The more thorough your analysis of existing texts is, the better your own product will be.
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