Kanye West "Closed On Sunday" (Def Jam)
Opening scene looks self filmed, from the back of a truck, giving a homemade, authentic feel. Bizarre vans looks futuristic therefore making the video intriguing. The full body shot of Kim and Kanye and their children establishes their identity as a family.
The shot of all the family and the choir in the background paired with all the trucks moving together creates a sense of togetherness and community within the video.
The powerful shot from a distance of a man on the edge of a cliff creates an emotive feeling within the audience as when the camera starts to zoom in, the man gets on his knees and raises his hands as if praying to God, makes religion one of the focal points of the music video.
The zooming out shot of Kanye in the centre, surrounded by the members of his choir creates a focus on Kanye and establishes him as the leader of this movement.
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