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Brief




  • A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.
  • Create an original music video and associated print or online material to promote the same artist or band.
Industry context: you should create a cross-media production for a specialist record label. (the chosen record label may be independent (such as XL Recordings ) or a specialist label (such as Def Jam) that is part of a larger conglomerate)
Target Audience: You should target a specialised audience of 18-34 year-old music aficionados with an interest in your chosen genre of music.

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